An Autonomous Institute || Ministry of Labour & Employment, (Govt. of India) || Reg. Under Labour Department Act 1958
Accredited by Star Certifications UK Limited ISO 9001:2015 Certified || Reg. Under Micro, Small & Medium Enterprises (Govt. of India)
Course Content
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
|---|---|---|---|---|
| 1 | ||||
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| DSMM3601-DIGITAL MARKETING | 100 | 70 | 30 | 1 |
| DSMM3602-BRAND MANAGEMENT | 100 | 70 | 30 | 2 |
| DSMM3603-MARKET SEGMENTATION | 100 | 70 | 30 | 3 |
| DSMM3604-MARKET TARGETING AND MARKET POSITIONING | 100 | 70 | 30 | 4 |
| DSMM3605-THE NATURE AND CULTURE OF MARKETS | 100 | 70 | 30 | 5 |
| DSMM3606-MONITOR AND CONTROL SCHEMES OF MARKET PLANS | 100 | 70 | 30 | 6 |
| DSMM3607-BASIC PROCESSES OF SALES, MARKETING | 100 | 70 | 30 | 7 |
| 2 | ||||
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| DSMM3608-STRATEGIC MARKETING | 100 | 70 | 30 | 1 |
| DSMM3609-DEVELOPMENT AND MANAGEMENT | 100 | 70 | 30 | 2 |
| DSMM36010-MARKET RESEARCH AND STUDY OF MARKET POTENTIALS | 100 | 70 | 30 | 3 |
| DSMM36011-CONSUMER BEHAVIOUR AND BUYING TRENDS OF THE MARKET | 100 | 70 | 30 | 4 |
| DSMM36012-ANALYSIS TECHNIQUES FOR MARKET COMPETITION STUDY | 100 | 70 | 30 | 5 |
| DSMM36013-MARKETING FUNDAMENTALS | 100 | 70 | 30 | 6 |
| DSMM36014-FINANCE CONCEPTS FOR MARKETING | 100 | 70 | 30 | 7 |
Our carefully crafted programs are designed in collaboration with industry experts, ensuring that our students learn skills that are directly applicable in the workplace.